Which Platform is Right For You? by Britney Balg

There are more ways than ever to advertise and get your name/ brand out there. But which one is right for you? Well that all depends on your goals, time you can spend, and target audience. So which one should you use? Twitter, Facebook, and LinkedIn are all very good platforms. It’s up to you to pick the ones that will do you the most good with the smallest amount of time, energy, and money. Below is a table outlining the pros and cons of each option.

Twitter Immediate updatesMobile usageGood for diverting flow to

your website

Limited textNot image friendlyTough to learn and use
Facebook Business pages are low costEverybody on it already expects business presenceCreating ads is easy Must be on it all the timePolicies change a lotNegative feedback is visible to everyone
LinkedIn High networking environmentEasy to connect with relevant peoplePositive endorsements from clients Very expensive to advertiseDoesn’t integrate media options well

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