Which Platform is Right For You? by Britney Balg

There are more ways than ever to advertise and get your name/ brand out there. But which one is right for you? Well that all depends on your goals, time you can spend, and target audience. So which one should you use? Twitter, Facebook, and LinkedIn are all very good platforms. It’s up to you to pick the ones that will do you the most good with the smallest amount of time, energy, and money. Below is a table outlining the pros and cons of each option.

PLATFORM	PROS	CONS
Twitter	Immediate updatesMobile usageGood for diverting flow to your website	Limited textNot image friendlyTough to learn and use
Facebook	Business pages are low costEverybody on it already expects business presenceCreating ads is easy	Must be on it all the timePolicies change a lotNegative feedback is visible to everyone
LinkedIn	High networking environmentEasy to connect with relevant peoplePositive endorsements from clients	Very expensive to advertiseDoesn’t integrate media options well

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