Why Should You be Using LinkedIn Groups? by Britney Balg

Many business professionals have started tapping into the resources that LinkedIn has to offer. Unlike Facebook and Twitter, you can use LinkedIn to make direct connections with potential customers. Whether you are an Open Networker (you connect with anyone) or a Trusted Partner Networker (only connect with people you actually know), LinkedIn groups are a very good way to create quality connections with real potential clients.

You may already be involved in a LinkedIn group and find yourself contributing more than a lot of other members. If this happens you should think about starting your own group. LinkedIn groups are the most powerful aspect of the whole site if used correctly. If you start your own group you can actually direct people to your company blog or other website. Being the group leader makes you a very desirable connection, someone with proven knowledge of whatever your group is about. The more valuable connections you can make, the more your business will grow.

Just like every other aspect of social media/networking, there are rules to how to use groups professionally. You don’t connect with groups to bombard the group connections with advertisements or spam, that’s not what the groups are meant for. Groups are about community contributions, relative information to the group subject, and general knowledge or tips to help others grow their business. The idea is that everyone contributes valuable and appropriate content, which adds to the group’s credibility as being a group of real professionals. So unlock the potential and get your group started, it could do wonders for your business.

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