LinkedIn introduced the endorsement feature last year as a way to appeal to people who use their site on a mobile device and have limited time. It offers a recommendation feature, but this can take 10-15 minutes to complete and requires real knowledge of the skills you are validating for your connection. On the other hand, the endorsement of a skill takes one click of a mouse and you can even add skills that your connection doesn’t list on their own profile. So what does this say about the value of this feature? Opinions vary as to the value of endorsements. Those who don’t like this feature object to how mindless it is to endorse someone. It doesn’t require any thought or real knowledge of a person’s skills. Another reason people don’t like this feature is because they may get bombarded with notifications about being endorsed by someone. When you go to see what they endorsed you for you are then prompted to endorse them back. On the other hand, some people think this feature is wonderful and a great solution to making the site more on-the –go friendly.
Everyone is busy these days, and more and more people are using their smartphones to do their social media. These are the people who think the endorsements are a great idea and really convenient. And they are right, they are very convenient because it only takes two seconds. LinkedIn users just need to realize that there is a right and wrong way to use endorsements, so follow these guidelines when using the endorsement feature.
• Hide endorsements from people who have no real knowledge of your skills.
• Only endorse people for skills that you have witnessed first hand
• Don’t have too many endorsements for skills that don’t pertain to your current goals.
• Remember that just because someone endorses you for something, doesn’t mean you have to endorse them back, it makes it less meaningful.