Best blogging practices for Realtors by Sharon Tully

It seems that Blogs are here to stay; I can’t go a day without reading one or finding out someone I know is starting one.   When did they become so ingrained in daily life?  By doing just a little bit of research, I found out that the term “blog” was coined in the late 1990s.  It evolved from the online diary and came from the expression “web log”.

Since blogs are now acceptable forms of social media, it’s time to weed out the good from the bad so they can become useful business tools.  It’s easy to know when you like a blog.  It grabs you from the start and doesn’t let go.  But knowing how to structure a blog to make it effective is the key to success.

While a good business person wears many hats, it’s the wise one who knows when something is out of his/her area of expertise.  When it’s time to call in a partner for a particular need, there’s some homework to be done first.  A small business may be in need of administrative services but is not ready to hire a full-time staffer.  Virtual assistants and other business support services are available to meet the needs of that particular business.  McClure Virtual Business Solutions is one such company that can provide support and help you grow your business.

Continuing on the topic of blogs, professionals in this particular area know that the tone of a blog needs to be casual and conversational.  They know how to open up a discussion to garner comments.  In addition, they can create a content strategy so the blog fits into the bigger marketing picture of a company.  Real estate clients of McClure Virtual Business Solutions, for example, benefit from the business expertise and specific industry knowledge offered.  MVBS can help realtors find their ‘voice’ for their blogs so that there’s a personality that comes through to make a connection.  Their dedicated professionals help the good business person wear a few less hats so he/she can become a great business person.

SOURCES

http://www.echoditto.com/

http://activerain.com/

http://www.brokerageu.com/real-estate/business/marketing/content/blogging-best-practices/

http://realestate.about.com/od/whyblog/

https://mccluresolution.wordpress.com/

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