April 2, 2015 Pinterest for Realtors: The Importance of a Pinterest Presence and Must-Have Boards By Catie McClure

To some, it may be obvious how Pinterest can positively affect your real estate business. The fact that the shelf life of pins on Pinterest far exceeds the shelf life of any other posts on social media, is reason enough alone to build a presence on Pinterest. With the busy lifestyles of Realtors these days, it may not seem a priority to have a presence on Pinterest but it is. For starters, Pinterest has grown exponentially in popularity over the past few years and it would be foolish to not have a presence there as a Realtor. The fact that people (mainly women who are 3x more likely to pin or repin) go to Pinterest especially for real estate related ideas and suggestions, should be motivation enough to enhance your presence and extend your marketing efforts to Pinterest. Home decor is among the top 3 searched items on Pinterest. So,to gain positive traction with your real estate Pinterest account make sure you start off with your Pinterest boards with this in mind. The following are Pinterest board suggestions that appeal to both buyers and sellers of real estate. Just remember, be creative and personalize to your personality!

  • Local Community Board
  • Home Improvement
  • Appliances
  • Financing
  • DIY
  • Massachusetts Real Estate
  • Home Staging
  • Real Estate Current Events
  • Quality Real Estate articles – preferably from your website
  • Outdoor Living
  • Garden
  • Family Room Ideas
  • Kid Room Ideas
  • Bathroom Styles
  • Kitchen Design
  • Small Spaces
  • Organization
  • Repurposing
  • Furniture
  • Basement Makeovers

You can really gain a good amount of personal marketing real estate with your Pinterest presence. Vibrant visuals are also key to Pinterest as is the use of good descriptions and hashtags. Being active, repinning and having a regular presence on Pinterest is also imperative to your success on Pinterest. If done right, Pinterest will drastically increase  your internet presence and strongly enhance your marketing and branding authority as a Realtor as well as gain amazing exposure for your clients. For more information on what Pinterest can do for your real estate business, email me at Catie@mymccluresolutions.com.

Sources:

https://www.flyerco.com/blog/actionable-pinterest-insights-real-estate-lead-generation/

http://www.inman.com/next/25-killer-pinterest-real-estate-board-suggestions-to-target-buyers-and-sellers/

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