When creating or enhancing your LinkedIn profile, it is important to pay special attention to each section of your profile starting with your headline. The goal when designing your LinkedIn headline is to make yourself stand apart from other similar professionals as well as be easily found. Include these tactics when designing your LinkedIn headline:
1. Include a reputable position you hold within your community or industry. This is important as it gains you respect and sets you apart from other professionals in your industry. Some examples may include a position on a local board or award you have won within your community or industry.
2. Include keywords in your title. Your LinkedIn title should answer the questions: who you are, who you help, and how you help. In answering these questions, include your titles that serve as searchable and popular keywords.
3. Keep a couple versions of your headline on hand. Switch it up every now and again and monitor any changes in activity. Be creative but don’t sacrifice quality. Professionals don’t appreciate fluff they can’t immediately assess the value of.
These techniques are important because more and more professionals are using LinkedIn personally to find reputable and professional trade’s people for their personal use as well as to refer out. LinkedIn provides the general public with sort of an online resume of sorts and can be valuable in determining which professional to use. By including these techniques you will show up in more searches and stand out from the competition.
By incorporating these techniques you are setting your profile up for success. To find out more about how to optimize your LinkedIn profile today, email me at Catie@mymccluresolutions.com or stay tuned for our next post, How to Draft Your LinkedIn Summary. Thanks for reading!
About the Author
Catie McClure has been providing internet marketing and administrative services to various industries since 2010. She specializes in social media management and content writing in addition to her extensive sales and administrative experience. Prior to starting her own consultant firm where she manages a team of administrative assistants and content writers and managers, she was a licensed, Massachusetts Real Estate Salesperson for 10 years specializing in buyer agency and customer care while working under companies such as RE/MAX and Coldwell Banker as well as being an integral part in a local real estate startup. Catie believes the best clients are educated clients and works diligently to make sure her clients stay apprised of the latest marketing trends based on their industry. When she is not assisting clients, she enjoys yoga,road trips, reading and spending time with her husband and 4 boys. For more information on Catie’s services at McClure Virtual Business Solutions, email her at Catie@mymccluresolutions.com.