Which Platform is Right For You? by Britney Balg

There are more ways than ever to advertise and get your name/ brand out there. But which one is right for you? Well that all depends on your goals, time you can spend, and target audience. So which one should you use? Twitter, Facebook, and LinkedIn are all very good platforms. It’s up to you to pick the ones that will do you the most good with the smallest amount of time, energy, and money. Below is a table outlining the pros and cons of each option.

PLATFORM PROS CONS
Twitter Immediate updatesMobile usageGood for diverting flow to

your website

Limited textNot image friendlyTough to learn and use
Facebook Business pages are low costEverybody on it already expects business presenceCreating ads is easy Must be on it all the timePolicies change a lotNegative feedback is visible to everyone
LinkedIn High networking environmentEasy to connect with relevant peoplePositive endorsements from clients Very expensive to advertiseDoesn’t integrate media options well

THE NEW CONVENTIONAL OFFICE by: Annette Bouchard

As a conventional employer your responsibilities vary from interviewing people, hiring them, training them and then sometimes firing them if they are not adequately suited for the position. All of this time is money to your business. The act of firing someone can land an employer in court fighting about unlawful termination or discrimination. Because of those things a lot of business professionals are turning to virtual assistants. With a VA you can avoid all that hassle. You hire the VA to do a job or project and if things go well, you continue to hire them. If it doesn’t work out then you move on and it’s that simple.

With a VA you are not bound to conventional office hours. Depending on the terms of your contract with your VA you can expect to hand over the work and have it completed by the agreed upon deadline. You wouldn’t dream of asking your Office Administrator to input data after 5:00pm, in order for it to be available before 9:00am the following day. A Virtual Assistant doesn’t close the office at 5. There are VA’s available during regular business hours but many are available to work nontraditional hours providing flexibility with no added expense. The virtual assistant is quickly becoming the more practical business solution.

The way we do business is evolving and traditional models don’t fit all businesses anymore. A VA is a great way to manage your business. The new conventional office allows a business owner the function of a full office with less responsibility and a lot more flexibility.

Aside

MVBS March 2013 Client of the Month

The McClure Virtual Business Solutions Client Of The Month is Capt. Mike Hogan and the team at  Hogy Lure Company in Falmouth, Massachusetts. MVBS assists Mike and his team on a regular basis by providing ongoing administrative services. Capt. Mike founded Hogy Lure Company in 2004 when he left his Boston-based office job and moved back to Cape Cod to run inshore and offshore charters. During these fishing charters he became aware of the need for large-style soft baits that mimicked the larger live baits for specific situations of trophy class fishing. Capt. Mike began experimenting with soft plastics until he finally developed the special blend that the company uses today for their very effective and highly recommended lures.  The incredible success of the Hogy Lure led to their incorporation in 2005 and their 1st patent that was received in 2009.

Hogy Lure Company has grown significantly over the past few years and they have sold their unique lures to over 22 countries.  Their success has not affected the way they design their lures.  Hogy Lures are American made and only top grade plastics and their  hand poured method are used to create their soft bait lures.

For more information on Hogy Lure Company, their products and fishing in general visit their awesome website at www.hogylures.com. To check out their ongoing specials visit them on Facebook at http://www.facebook.com/#!/profile.php?id=100000808507450&sk=wall. Fish Big. Fish Hogy.Image

Making Twitter Work for You by: Britney Balg

There are so many options for promoting yourself or your business on the internet. Twitter has become a top choice for business professionals to network with minimal effort and time. However, just because it’s a top choice doesn’t mean it’s easy.  Just like other networking sites, there are certain rules and etiquette that must be followed to make your twitter account worth it. First thing to remember is that you have to post valuable tweets. Tweeting about how the office ordered Chinese food for lunch isn’t going to cut it. Post things that are meaningful and important to your business and its goals.

Links are the way to go when trying to get people to visit your company website. You should put links in your tweets so that when your potential customer reads that you have a new type of wood flooring they can just click on the link right in the tweet and it will redirect them to your website with a picture of that flooring. By getting them to your site, you have gotten one step closer to that person buying your product or telling a friend about it.

One other thing to remember about twitter is that it is all about who is following you and who you are following. If you don’t have a good ratio of followers to people being followed by you, twitter can actually delete your account. It also doesn’t look good to potential customers if you don’t have a lot of followers but you are following everyone under the sun that has anything to do with your business.  A good rule of thumb is that if you are going to follow someone they should follow you back. There are exceptions to that rule though, for example if you are following a tv show don’t expect them to follow you back.

Follow us on Twitter! https://twitter.com/mccluresolution

FACEBOOK: A Fading Trend? by Guy Peck

Since it’s creation, Facebook has dominated the world of social media. It reinvented the way the world communicates and, ultimately, changed society as we knew it. With Facebook’s popularity came a new forum for businesses, new methods of networking and marketing for everyone, and, most importantly,  a new dashboard “world” for people of all ages to connect and share their life events through uploaded photos, status updates, and chat. It revolutionized the web, in turn, forever altering social media. Though created in the U.S, Facebook’s fame spread like wildfire all throughout the world, with its top users from Europe at an estimated 243,000,000 million subscribers by September 2012. (For more info on Facebook user stats: http://www.internetworldstats.com/facebook.htm). It wasn’t long before Facebook had become, for many, routine, a new way of life. Having the vast power to communicate with the masses, at anytime, was at the fingertips of anyone with access to a computer or cellphone. Without regard to consequence, countless individuals learned about this broad authority the hard way, broadcasting overly personal life events or, in some cases, incriminating events, on the world-wide web, for every associate, friend, and relative to see. Other people saw Social media as dollar signs and sought to use Facebook to capitalize on its unique and lucrative marketing potential. In a world where some people fell under the hammer of revealing too much while others focused on monetary gain, expanding their business networks to heights untraveled, one thing was clear; The possibilities were endless.
Then one day, Facebook presented the “Timeline” feature,  turning user profiles into virtual scrapbooks, allowing users the ability to view the history of anyone of the 500,000,000 or so users. According to a poll of 4,000 users, by Sophos Security, this feature was criticized and shunned by 33%  who stated “They didn’t know why they were still on Facebook”. (For more on this Timeline poll:http://www.nbcnews.com/technology/technolog/facebook-timeline-poll-overwhelming-negative-reaction-84717 ). Other reports claimed that users were uncomfortable with their Facebook use history being so visible and easily accessed. Other people voiced concerns of increased risk of identity theft. With these flaws, so popular in belief,  many have begun to question the future of Facebook. Facebook may have epitomized Social Media but, with that, came numerous social media competitors, just waiting for their chance to shine through Facebook’s fading shadow. Powerhouses like LinkedIn, Twitter, Pinterest, and Snapchat have targeted these concerned Facebook users and in many cases converted them.With this in mind, what do you think Facebook’s destiny holds? Are you still a Facebook loyalist? Or do you see Facebook as a fading trend?    

NETWORKING: WHICH TYPE IS RIGHT FOR YOU? by Britney Balg

Networking is one concept of business management that can really make or break your business objectives. There are two types of networking; person to person or through the internet and media. Which one you choose will depend on your own style of running things. If you are very good at small talk and like meeting new people constantly, then you would benefit from person to person networking. There is some truth to the statement, “It’s all about who you know”. It’s not literally all about who you know but once you start putting yourself out there and making new connections, you will be surprised at how much business you can stir up.

On the other hand, maybe your time is better spent networking through social media. Perhaps your target audience is more involved with social media than going to business fairs or conventions. A really appealing aspect of social media networking is that it can be done at any time of day or night and allows you to reach a much further audience. On the flip side though, you may find it a bit time consuming to keep up with all the posting and following and tweeting. A lot of business professionals employ some sort of assistant to help them keep track of all their social media outlets. A bigger business is more likely to hire someone to do this out of an office. A cheaper and just as efficient alternative to this, especially for smaller business owners, is to hire a virtual assistant. A VA is able to communicate with you through email or phone call and then from their own home they can update, repost and blog for you. Which option you choose will depend on your current business situation and neither is necessarily better than the other, it’s just up to you to decide what works. 

Webcam Hackers: A Growing Problem

Ever get the feeling someone is watching you? Better yet, do you own a laptop? If so, then there is a chance someone is watching you! According to Channel 7 ABC News, 1/24/13, there is a new type of hacker in town and they’re capable of hacking into your webcam. The FBI says this unnerving and horrific phenomenon is a growing problem, not to be taken lightly.

32 year old Luis Mijangos, from Santa Ana California, was arrested and sentenced to 6 years in prison for cyber terrorism. His specialty was hacking into, predominantly female, webcams and taking photos and videos of the individuals on the other side of the webcam without their knowledge. He would then use the photos and images to extort sexual cyber favors from his victims via threat of exposing the images to the world wide web. Or, in some cases, Mijangos would expose certain sex videos, taken via webcam, by sending them to ex boyfriends, in an attempt to punish disobedient web targets. To learn more check out this LINK: http://www.gq.com/news-politics/newsmakers/201201/luis-mijangos-hacker-webcam-virus-internet

It’s terrifying to think virtual peeping toms could be peeping through your webcam as you read this. It’s a shame there are even people that would stoop to this level. In a meager attempt to fight back, keep your anti-virus software running all the time and keep a sticky-note over the webcam whenever it’s not being used. There is no doubt that you need to keep you and your children safe, but do not live in fear of Big Brother, for that is what the hacker wants. For additional details, check out this LINK: http://newyork.cbslocal.com/2012/07/05/ask-asa-protecting-yourself-from-webcam-hackers/ 

Referral Program

To start the new year out right, McClure Virtual Business Solutions, LLC wants to expand our network. We value our current connections and are always looking to build new relationships. Our team at MVBS, LLC also understands that time is money and with that in mind, we have designed a referral program applicable to most businesses in the hopes that our new-found business connection can also be lucrative. More simplified, you refer clients in need of our administrative services to us and make a 20% commission off each client we acquire via your efforts. In exchange, our team will devote our resources to finding specified clients for your applicable businesses, in exchange for a 20% commission fee. We are looking to refer clients to CPA’s, Web Designer’s, other Virtual Administrative-Based Businesses, and more! For more details Comment on this blog or check out MVBS, LLC Contact Info below,

Thank You Respectfully For Your Time!

Catie McClure/ CEO and Founder of McClure Virtual Businesses Solutions, LLC

PH: 1978-514-4604

catie@mymccluresolutions.com

MVBS January 2013 Client of the Month

Nancy Whitehouse-Bain, Realtor with RE/MAX Property Promotions in Leominster Ma

This month’s Client of the Month is Nancy Whitehouse-Bain, Realtor with RE/MAX Property Promotions in Leominster, Ma. McClure Virtual Business Solutions assists Nancy on an ongoing basis with various administrative tasks. Nancy has been a full time broker for over 18 years and as s Top Producer she specializes in Single family homes, Multi-families, Condominiums, New Construction and Land listings.

Nancy’s accomplishments extend to her being a Certified Distressed Property Expert – CDPE, Certified Buyers Representative – CBR, Member of 100% Club – Top Producer, RE/MAX Hall of Fame, 2009 Platinum Producer and 2010 Gold Producer.

In addition to her accomplishments she is affiliated with the Northern Worcester County Board of Realtors, Massachusetts Association of Realtors, Gardner Chamber of Commerce, RE/MAX International.

She is married to a wonderful man named Scott, and has two children, Dean and Sabrina as well as two step-children, Ashleigh and Jordan. Nancy enjoys playing basketball and racquetball when she gets the chance. For more information on your local real estate market, contact Nancy at nancw@propertypromotions.net and don’t forget to check out her website for real estate tips and trends athttp://www.wykesandwhitehouse.com/.

Integrating Business With Change

                   The Era of the Virtual Assistant

                            by: Guy Peck

The one undeniable truth, we all must face, is that we are all susceptible to change. There’s no escaping it. Everyday so many people try desperately to prevent change but always to no avail. You know those “stick to the routine or die” type people? Despite mother nature’s relentlessness, showing us everyday that with time brings change and with change brings inevitability. What these people don’t see, and what many others refuse to see, is that change is good. Though change can be intimidating, it must first be confronted and then revolutionized. I have found that incorporating change into my everyday “routine” has cleared my head and made my goals much more visible. At McClure Virtual Business Solutions LLC we know about change. Our goal is to revolutionize the “office assistant” world by integrating it with the virtual world. On-site admin employees cost more than our home-based office assistants and they do not come with software. You have to account for their breaks and vacations. You have to consider unexpected sick days. Virtual Assistants, at least at MVBS LLC, work as a team to service our clients individually from multiple angles of expertise. The best part? We do this from home. We are the business world changing. We are change, and change is good.

Example of good change: Communication. 200,000 years ago came speech, 30,000 years after that symbols became the new “smartphone”. Eventually came postage and worldwide communication was born, revolutionizing itself in every form of society. Now business could be conducted around the world and those who capitalized on those concepts are the ones whom brought the naysayers out of the caves and into the office.Think about the “old timers” at the beginning of the “smartphone era” and just remember their reluctance. Or, even further back, the cellphone era came and conquered the telephone with sophistication and intelligence, and yet.. people still refused to evolve. I know people to-date who refuse to get cellphones and dub it a “scam”. Opening your mind and erasing this reluctance is the key to success. Do you think Karl Benz, inventor of the first modernized car, ever said:

“You know what?- I think horseback is as good as travel is ever gonna get.”

Of course not. He built a mechanical horse on 4 wheels that moved, and he did it with style. This is why the acceptance of change must become so embedded in the fiber of our being that we are able to not only embrace change, but anticipate it. The ones out there waiting for the new software and technology to be released are the ones who know how to use it. It’s these people who are always “with the times,” that are usually the ones who realize change can become a lucrative service that presents itself indefinitely to all those willing to acknowledge it. Fortune 500 companies don’t still communicate only via paper and messenger, they get a smartphone hire an assistant or two, and focus on the important things, like profits. The business world is fast turning virtual. Social media this, Tweet that. “Send me a text”, “Shoot me an email”, “I’ll see you on Skype later”. Change. It’s everywhere you look. The proper integration of change with business, has revolutionized our world and because of this, has become the foundation of success. As such, why hire administrative employee(s) for your business, go through the trouble of preparing an office and offering health insurance?  Why pay more for one on-site employee when you can get a team of virtual admin assistants, equipped with an arsenal of software and expertise, for a fraction of the cost? Why not just call McClure Virtual Business Solutions LLC, and save yourself the time and effort without sacrificing the quality of work? Change. Why not?


“Lets meet and make a change!!”

VISIT US @ www.mymccluresolutions.com or email us @ catie@mymccluresolutions.com

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