April 8, 2015 – Consider These Techniques When Designing Your LinkedIn Headline by Catie McClure

When creating or enhancing your LinkedIn profile, it is important to pay special attention to each section of your profile starting with your headline. The goal when designing your LinkedIn headline is to make yourself stand apart from other similar professionals as well as be easily found.  Include these tactics when designing your LinkedIn headline:

1.  Include a reputable position you hold within your community or industry.  This is important as it gains you respect and sets you apart from other professionals in your industry. Some examples may include a position on a local board or award you have won within your community or industry.

2.  Include keywords in your title.   Your LinkedIn title should answer the questions: who you are, who you help, and how you help. In answering these questions, include your titles that serve as searchable and popular keywords.

3. Keep a couple versions of your headline on hand. Switch it up every now and again and monitor any changes in activity. Be creative but don’t sacrifice quality. Professionals don’t appreciate fluff they can’t immediately assess the value of.

These techniques are important because more and more professionals are using LinkedIn personally to find reputable and professional trade’s people for their personal use as well as to refer out. LinkedIn provides the general public with sort of an online resume of sorts and can be valuable in determining which professional to use. By including these techniques you will show up in more searches and stand out from the competition.

By incorporating these techniques you are setting your profile up for success. To find out more about how to optimize your LinkedIn profile today, email me at Catie@mymccluresolutions.com or stay tuned for our next post, How to Draft Your LinkedIn Summary. Thanks for reading!

About the Author

Catie McClure has been providing internet marketing and administrative services to various industries since 2010. She specializes in social media management and content writing in addition to her extensive sales and administrative experience. Prior to starting her own consultant firm where she manages a team of administrative assistants and content writers and managers, she was a licensed, Massachusetts Real Estate Salesperson for 10 years specializing in buyer agency and customer care while working under companies such as RE/MAX and Coldwell Banker as well as being an integral part in a local real estate startup. Catie believes the best clients are educated clients and works diligently to make sure her clients stay apprised of the latest marketing trends based on their industry. When she is not assisting clients, she enjoys yoga,road trips, reading and spending time with her husband and 4 boys. For more information on Catie’s services at McClure Virtual Business Solutions, email her at Catie@mymccluresolutions.com.

Sources:

http://careerenlightenment.com/5-tricks-writing-effective-linkedin-headline

http://content.wisestep.com/how-to-write-your-killer-linkedin-headline-creative-tips/

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The 4 Bare Essentials of Keeping Up with Your Online Presence By Catie McClure

One of the biggest problems professionals today face is finding the time to learn how to and maintain their social media presence. Even though most professionals know that it is imperative in today’s business world to have a strong social media presence, some still are far lacking in keeping up. The vast landscape of the social media industry doesn’t really provide a viable solution for the lone the busy professional and small business.

On one hand the social media industry offers a wealth of information on how to properly conduct your social media activity for every social media platform known to man, this wealth of information is more than slightly overwhelming. The current solution to this problem is to either struggle along insufficiently or hire one of the countless content management firms or consultants to do it for you for a pretty steep price. Don’t get me wrong, I am not criticizing the social media industry as it is my bread and butter as well, but I am saying that I understand that these solutions can be a bit suffocating for the lone entrepreneur or small business.

In an attempt to provide some small solution to these problems, I am writing a series of posts on what the busy professional can do on their own and still maintain a sufficient social media presence without making other areas of their business suffer. Below are the bare essentials in getting started and maintaining a sufficient online presence:

1. Make sure your profiles are complete. To see a couple sample profiles, you can check out my LinkedIn profile here www.linkedin.com/pub/catie-mcclure/26/149/784/en or Facebook https://www.facebook.com/mvbsllc?ref=bookmarks. 

2. Complete a content calendar. Do this at least every week, biweekly or ideally on a monthly basis. Create one that best fits your needs. If you know you can designate 5+ hours once a month to compile a calendar for the month ahead, that is ideal However, if you can’t then just make sure you put something together on a weekly basis. For a sample content calendar email me at Catie@mymccluresolutions.com and I will send you a sample.

3. Designate time every day or at least every other day to checking in on your social media platforms. Even if it is just 15-30 minutes a day. Give each platform a minimum of 5-10 minutes. Just enough time to skim the news feed, share relevant information your followers might like to know about (just be sure to give credit where credit is due), post some of your original content you made ahead of time and comment on one or two of your associates posts.

4.  Blog. Yes. The dreaded word. However, blogging is essential to the online presence of businesses today and the need seems to only be growing. Even if you can only bang out one per week or even every other week. Just do something. For ideas on how to find topics when you need to whip up a post quick send me a quick email at Catie@mymccluresolutions.com.

To keep your momentum going, it is my suggestion to follow these steps for a month and as you become better at creating content and more efficient in your management, add to your efforts a little at a time. The best way to expand your efforts once you have this list down, is to write a list of goals or priorities for what you want to get out of your online presence and start incorporating them into your plan and content calendars.  Before you know it, you will have smoothly running internet marketing machine!

About the Author

Catie McClure has been providing internet marketing and administrative services to various industries since 2010. She specializes in social media management and content writing in addition to her extensive sales and administrative experience. Prior to starting her own consultant firm where she manages a team of administrative assistants and content writers and managers, she was a licensed, Massachusetts Real Estate Salesperson for 10 years specializing in buyer agency and customer care while working under companies such as RE/MAX and Coldwell Banker as well as being an integral part in a local real estate startup that is still successful today. Catie believes the best clients are educated clients and works diligently to make sure her clients stay apprised of the latest marketing trends based on their industry. When she is not assisting clients, she enjoys yoga, road trips, reading and spending time with her husband and 4 boys. For more information on Catie’s services at McClure Virtual Business Solutions, email her at Catie@mymccluresolutions.com.

Which Platform is Right For You? by Britney Balg

There are more ways than ever to advertise and get your name/ brand out there. But which one is right for you? Well that all depends on your goals, time you can spend, and target audience. So which one should you use? Twitter, Facebook, and LinkedIn are all very good platforms. It’s up to you to pick the ones that will do you the most good with the smallest amount of time, energy, and money. Below is a table outlining the pros and cons of each option.

PLATFORM PROS CONS
Twitter Immediate updatesMobile usageGood for diverting flow to

your website

Limited textNot image friendlyTough to learn and use
Facebook Business pages are low costEverybody on it already expects business presenceCreating ads is easy Must be on it all the timePolicies change a lotNegative feedback is visible to everyone
LinkedIn High networking environmentEasy to connect with relevant peoplePositive endorsements from clients Very expensive to advertiseDoesn’t integrate media options well