Best blogging practices for Realtors by Sharon Tully

It seems that Blogs are here to stay; I can’t go a day without reading one or finding out someone I know is starting one.   When did they become so ingrained in daily life?  By doing just a little bit of research, I found out that the term “blog” was coined in the late 1990s.  It evolved from the online diary and came from the expression “web log”.

Since blogs are now acceptable forms of social media, it’s time to weed out the good from the bad so they can become useful business tools.  It’s easy to know when you like a blog.  It grabs you from the start and doesn’t let go.  But knowing how to structure a blog to make it effective is the key to success.

While a good business person wears many hats, it’s the wise one who knows when something is out of his/her area of expertise.  When it’s time to call in a partner for a particular need, there’s some homework to be done first.  A small business may be in need of administrative services but is not ready to hire a full-time staffer.  Virtual assistants and other business support services are available to meet the needs of that particular business.  McClure Virtual Business Solutions is one such company that can provide support and help you grow your business.

Continuing on the topic of blogs, professionals in this particular area know that the tone of a blog needs to be casual and conversational.  They know how to open up a discussion to garner comments.  In addition, they can create a content strategy so the blog fits into the bigger marketing picture of a company.  Real estate clients of McClure Virtual Business Solutions, for example, benefit from the business expertise and specific industry knowledge offered.  MVBS can help realtors find their ‘voice’ for their blogs so that there’s a personality that comes through to make a connection.  Their dedicated professionals help the good business person wear a few less hats so he/she can become a great business person.

SOURCES

http://www.echoditto.com/

http://activerain.com/

http://www.brokerageu.com/real-estate/business/marketing/content/blogging-best-practices/

http://realestate.about.com/od/whyblog/

https://mccluresolution.wordpress.com/

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Virtual Assistant: The Busy Realtor’s New Best Friend

Realtors are one of the groups of professionals that are starting to really take advantage of the virtual assistant market. As a Realtor you have a lot of things to do all day long, every day. You are obviously already good at time management, but imagine if you could just take a couple of tasks off your plate, all the time that you would free up to work on other things, or maybe even relax a little bit. There are monotonous tasks that you have to get done to keep your business running smoothly, like database maintenance, telemarketing, mailing thank you cards, gathering information via internet research and much more. These things all sound easy, but when think about how much time you actually spend doing these things it adds up.

 Let your VA take over things like social media, blogging, and posting listings on various sites. Those are simple tasks that can take up a lot of your valuable time. When you look for your VA find a company or person who has people who specialize in real estate VA work. Then you can use them to be your listing coordinator, open house coordinator, or direct marketer. Imagine if you never had to make an uncomfortable cold call again. Wouldn’t that be nice? If you do speaking events, conferences or other hosted events your VA can help you with speech writing and even planning the event. There are just so many things that you could get help with without having to have an office.

 How do you find your virtual assistant?  Ask around your community of realtor contacts. There is a boom right now of Realtors using virtual assistants, so ask someone you know if they have used one, if they haven’t chances are they know someone who has. Don’t jump right in either. Once you find a VA you think you would like to use, give them a small task. See how well you like the results, how fast the turn around time is, and whether you had good communication. If it works out then you can use that person to do other things for you. If it doesn’t work out, you just find another one and try again. That is the beauty of a VA if you don’t like the result you don’t have to fire anyone you just don’t use them again. Check out your VA’s website, read their blog, and check out their social media accounts, it will be helpful in finding a legitimate VA with a record of good work.

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April 2013 Client of the Month

This month’s Client of the Month is Nancy Whitehouse-Bain, Realtor with RE/MAX Property Promotions in Leominster, Ma. McClure Virtual Business Solutions assists Nancy on an ongoing basis with various administrative tasks. Nancy has been a full time broker for over 18 years and as s Top Producer she specializes in Single family homes, Multi-families, Condominiums, New Construction and Land listings.

Nancy’s accomplishments extend to her being a Certified Distressed Property Expert – CDPE, Certified Buyers Representative – CBR, Member of 100% Club – Top Producer, RE/MAX Hall of Fame, 2009 Platinum Producer and 2010 Gold Producer.

In addition to her accomplishments she is affiliated with the Northern Worcester County Board of Realtors, Massachusetts Association of Realtors, Gardner Chamber of Commerce, RE/MAX International.

She is married to a wonderful man named Scott, and has two children, Dean and Sabrina as well as two step-children, Ashleigh and Jordan. Nancy enjoys playing basketball and racquetball when she gets the chance. For more information on your local real estate market, contact Nancy at nancw@propertypromotions.net and don’t forget to check out her website for real estate tips and trends athttp://www.wykesandwhitehouse.com/.

MVBS March 2012 Client of the Month – Nancy Whitehouse-Bain, Realtor with RE/MAX Property Promotions in Leominster, Ma

This month’s Client of the Month is Nancy Whitehouse-Bain, Realtor with RE/MAX  Property Promotions in Leominster, Ma.  McClure Virtual Business Solutions assists Nancy on an ongoing basis with various administrative tasks. Nancy has been a full time broker  for over 18 years and as s Top Producer she specializes in Single family homes, Multi-families, Condominiums, New Construction and Land listings.

Nancy’s accomplishments extend to her being a Certified Distressed Property Expert – CDPE, Certified Buyers Representative – CBR, Member of 100% Club – Top Producer, RE/MAX Hall of Fame, 2009 Platinum Producer and 2010 Gold Producer.

In addition to her accomplishments she is affiliated with the Northern Worcester County Board of Realtors, Massachusetts Association of Realtors, Gardner Chamber of Commerce, RE/MAX International.

She is  married to a wonderful man named Scott, and has two children, Dean and Sabrina as well as two step-children, Ashleigh and Jordan.  Nancy enjoys playing basketball and racquetball when she gets the chance. For more information on your local real estate market, contact Nancy at nancw@propertypromotions.net and don’t forget to check out her website for real estate tips and trends at http://www.wykesandwhitehouse.com/.

MVBS February 2012 Client of The Month – Kurt Thompson, Remax Property Promotions

The McClure Virtual Business Solutions Client of the Month is Kurt Thompson, CBR, LMC, e-Certified of Remax Property Promotions located in Leominster Massachusetts. MVBS provides ongoing virtual administrative services  to Kurt. He is a graduate of Fitchburg State College, cum laude in Marketing. He has more than 14 years of industry experience servicing buyers and sellers. He was a founding member of the Fitchburg Business Networking Group, as well as the HT Chapter of Sigma Pi Fraternity International. Kurt is a member and current President of The North Central Ma Association Of Realtors, ,Massachusetts Association Of Realtors, & the National Association of Realtors. He is also on the Board of Directors for LUK, Inc.

Kurt practices a client-first philosophy with his real estate career. Integrity, in-depth community and market knowledge, effective negotiation skills and a high-quality professional network, are all hallmarks of how he works. By keeping himself accessible, being a good listener as well as communicator, and responding quickly and efficiently to his clients needs, he ensures that he is providing the best service possible.

Whether buying or selling a home in North Central Massachusetts, or for questions regarding the real estate industry, visit: http://www.KurtThompson.com. Find him on Facebook at: http://www.facebook.com/pages/Kurt-Thompson-REAL-ESTATE-BROKER/119041648108860?sk=reviews.

McClure Virtual Business Solutions August 2011 Client of the Month – Gayle Morales of Keller Williams North Central

Our August Client of the Month is Gayle Morales, Realtor with Keller Williams North Central Massachusetts.  MVBS assists Gayle with business development services on a project basis. Gayle decided to become a Realtor because she extremely enjoys working with people.  It gives her great satisfaction helping her clients with one of the most important decisions in their life, the purchase of a home.

Her work experience has helped her to prioritize and be organized in the work place. She has a great understanding of the importance to remain calm in crisis situations and work well with people. She is talented and resourceful in handling any situation that comes her way.  Gayle’s  focus is always on a win – win outcome. She has been college educated in the Business industry has been told  that she is hardworking, thoughtful, patient, practical, sincere and honest. (and we at MVBS can vouch for that! 🙂 )

Gayle’s motto is “My goal is to help you achieve your goal”.

To find out more about Gayle’s services and your local real estate market, contact her at Gaylewithkellerwilliams@yahoo.com. She’d be happy to answer any questions you may have!

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Can You Afford A Virtual Assistant?

Most professionals view having a virtual assistant as a a great idea but a novelty. This post will outline the cost structure to having a virtual assistant as opposed to having an on site employee.

Lets work out the numbers:

Consider an on site employee at a minimum of $15 per hour.                               Calculate:

$15 x 40 hours                                                                         =                                     $600 Weekly

$600 x 4 weeks                                                                       =                                      $2400 Monthly

$2400 x 12 months                                                                =                                      $28,800 Year

+ 35%  (Taxes & Benefits)                                                    =                                     $38,880 Annually

(Now add in lunch breaks, office space, equipment, supplies, technology, non-productive hours, sick & holiday pay, that is some big money, which is not always being put to good use)

Now consider a Virtual Assistant at an example rate of $25 per hour.  First, figure out approximately how many hours you will actually require of your virtual assistant, for this example lets assume 20 hours per week (each individuals specific needs will vary).

$25 Hourly Rate for a VA                                                                            Calculate:

$25 x 20 hours                                                    =                                                500 Weekly

$500 x 4 weeks                                                   =                                                $2000 Monthly

$2000 x 12 months                                            =                                                $24,000 Annually

Total Cost =    $24,000 Annually

Virtual assistants work as subcontractors so you never have to worry about taxes or providing insurance. VA’s work from their off-site offices and provide their own equipment, supplies and technology. Not to mention, with a VA you do not pay for lunch breaks, potty breaks, sick, holiday or vacation time. The client doesn’t have to be concerned about non-productive hours as they are only paying for the work received. Even if you only require part-time assistance just divide the both numbers in half because utilizing a VA will allow you to cut the hours of on site assistance at least in half as a VA can do a considerable amount more in an hours time as opposed to an onsite employee.

Evaluating the above example, we can see that utilizing a Virtual Assistant will give you an absolute minimum savings of $14,880! That extra savings could purchase you more than 6 months of additional VA service!

Now the question goes from “Can you afford a Virtual Assistant?” to “Can you afford not to have a Virtual Assistant?”

At McClure Virtual Business Solutions, our team offers highly competitive rates  and a wide variety of prepaid packaged plans that offer additional savings. In addition to our great rates, we offer Client Loyalty Rewards and Referral Programs. We offer free, no obligation consultations as our rate plans are customized to fit the individual client needs.  Our philosopy at MVBS is to simplify and streamline the lives and businesses of our clients so that they may conduct both aspects in the manners in which they most desire. Contact us at mccluresolutions@hotmail.com for more information or with any questions you may have.