There are so many options for promoting yourself or your business on the internet. Twitter has become a top choice for business professionals to network with minimal effort and time. However, just because it’s a top choice doesn’t mean it’s easy. Just like other networking sites, there are certain rules and etiquette that must be followed to make your twitter account worth it. First thing to remember is that you have to post valuable tweets. Tweeting about how the office ordered Chinese food for lunch isn’t going to cut it. Post things that are meaningful and important to your business and its goals.
Links are the way to go when trying to get people to visit your company website. You should put links in your tweets so that when your potential customer reads that you have a new type of wood flooring they can just click on the link right in the tweet and it will redirect them to your website with a picture of that flooring. By getting them to your site, you have gotten one step closer to that person buying your product or telling a friend about it.
One other thing to remember about twitter is that it is all about who is following you and who you are following. If you don’t have a good ratio of followers to people being followed by you, twitter can actually delete your account. It also doesn’t look good to potential customers if you don’t have a lot of followers but you are following everyone under the sun that has anything to do with your business. A good rule of thumb is that if you are going to follow someone they should follow you back. There are exceptions to that rule though, for example if you are following a tv show don’t expect them to follow you back.
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